Friday, June 26, 2026

Eliminating plaque with CAR T cells

 

I'm a cardiologist. For months I've been telling you that inflammation is the fire behind heart disease — not just cholesterol. That we've been treating the smoke while the fire kept burning. Penn Medicine just built the fire extinguisher. They took the most powerful immune technology in cancer medicine — CAR T-cell therapy — and flipped it. Instead of engineering killer cells to destroy tumors, they engineered regulatory T cells to suppress the chronic arterial inflammation that causes heart attacks. Published in Circulation. The results stopped me cold. In CAR T cancer therapy, doctors extract your T cells, genetically engineer them to recognize a specific target, and infuse them back into your body as precision-guided missiles. It has cured previously terminal blood cancers. The technology won its developers a Nobel Prize. The Penn team asked a question no one had asked before: what if we aimed this at the arteries? They engineered regulatory T cells — Tregs, the immune cells whose job is to calm inflammation rather than cause it — to specifically target oxidized LDL. OxLDL is the molecule that starts the entire atherosclerotic cascade. It infiltrates your artery wall, triggers macrophages to gorge on it and become foam cells, releases inflammatory cytokines, recruits more immune cells, and builds the plaque that eventually ruptures and causes a heart attack. OxLDL is the match that lights the fire. These engineered CAR Tregs are designed to find that match and snuff it out — at the arterial wall itself. The results in mouse models of atherosclerosis: Blocked macrophage foam cell formation — the cellular process that builds plaque. Dramatically reduced arterial wall inflammation. Prevented over 70% of plaque buildup compared to untreated controls. And critically — preserved normal immune function everywhere else. That last point is essential. Previous anti-inflammatory approaches to atherosclerosis failed because they suppressed the entire immune system — leaving patients vulnerable to infections and other complications. Colchicine works modestly. Canakinumab in the CANTOS trial reduced events but increased fatal infections. The immune system is a sledgehammer. You can't just turn it down globally. CAR Tregs solve this by being targeted. They don't suppress your whole immune system. They patrol your arteries specifically, calming the inflammation at the exact site where it's causing damage — and leaving the rest of your immunity intact. One infusion. Targeted. Precise. The cells do the work. Lead author Robert Schwab of Penn Medicine put it directly: "If we can get the immune system to see OxLDL and provoke an anti-inflammatory response, it would reduce inflammation and essentially stop the pathogenesis in its tracks." Senior author Avery Posey: "Our study shows for the first time how CAR T cell technology could be used to treat the underlying cause of the most common form of heart disease — the leading cause of death worldwide." As a cardiologist who has spent twenty years treating the downstream consequences of arterial inflammation — the stents, the bypasses, the cardiac rehab, the second heart attacks — I need you to understand what this represents. Every treatment I currently have manages the damage after the fire has burned. Statins lower the fuel supply. Blood pressure meds reduce the mechanical stress. Stents prop open arteries that have already narrowed. These save lives. I use them daily. But none of them put out the fire itself. CAR Tregs are engineered to extinguish the inflammation at its source — inside the artery wall — before the plaque builds, before the vessel narrows, before the rupture, before the heart attack. This is the shift from managing disease to correcting the biological process that causes it. At the cellular level. With living medicine. This was demonstrated in mice, not humans. The leap from mouse models to human cardiovascular trials is enormous and filled with failures. Manufacturing CAR T cells is currently expensive — roughly $400,000 per treatment in cancer. Scaling this for a disease that affects billions would require a manufacturing revolution. Long-term safety of engineered immune cells patrolling human arteries for years or decades is completely unknown. Human trials are likely years away. But 70% plaque reduction. With preserved immune function. Targeting the exact inflammatory mechanism I've been writing about for months. Published in Circulation — the flagship journal of the American Heart Association. The trajectory is unmistakable. Gene editing to permanently lower cholesterol. Personalized mRNA vaccines to hunt cancer. GLP-1 drugs rewiring metabolism. Cellular reprogramming to reverse aging. And now — living immune cells engineered to extinguish the inflammation that causes the number one killer on earth. Every one of these treats the root cause instead of managing the downstream damage. Every one of them was impossible a decade ago. Every one of them is in trials or approaching trials right now. I've held dying hearts in my hands in the cath lab at 3 AM. Hearts that were destroyed by inflammation I could see but couldn't stop. The day I can infuse a patient with cells engineered to stop that inflammation before it ever builds the plaque — that's the day cardiology changes forever. We're not there yet. But the fire extinguisher just passed its first test.


Thursday, June 25, 2026

Seth Godin advice

 

Seth Godin gave a masterclass on how to build an audience that throws money at you: 1. Being original and creative is overrated when it comes to building a business. Copy a model that already works. Find someone who has a structure that succeeds and use it instead of trying to invent something from scratch. 2. Stop making average crap. There is no shortage of pizza places, cookies, or skincare products. There is a shortage of things worth talking about. A line around the block exists because the pizza was good enough to put on TikTok, not because of TikTok. 3. The false proxy of followers is a trap. Someone can get 40 million views on TikTok and sell $200 worth of product. If you need 40 million views every time you want to make 200 bucks, you are in real trouble. 4. Marketing is creating the conditions for an idea to spread. It does not spread because you push it hard. It spreads because the people you serve benefit from telling their friends about it. 5. Remarkable does not mean neat. It means worth making a remark about. Google did not run ads for years. Facebook did not run ads for years. The iPhone did not take off because of great advertising. People talked about them. 6. Step one is to invent a thing worth making, with a story worth telling, and a contribution worth talking about. Most people buy a Birkin bag not because they need a purse but because they are buying a story about status and affiliation. 7. Step two is to design and build it in a way that a few people will particularly benefit from and deeply care about. A $220 jigsaw that feels incredible in your hand will outsell a cheap one to the right woodworker, even at ten times the price. 8. Being popular is different than being great. Being popular is different than being profitable. Find the smallest group of people with a problem they are desperate enough to pay you to solve. 9. Start with the smallest viable market. An agency built only for pediatric orthodontists will have a line out the door after four happy clients, because that specific audience does not want an innovator. They want the best at one specific thing. 10. Good decisions and good outcomes are not the same thing. Buying a lottery ticket and winning was still a stupid decision. Making something for a specific group, even if it sometimes fails, is the right decision regardless of the individual outcome. 11. Practical empathy means showing up and finding out who responds to what you are saying, even if you are not the person you are trying to serve. You do not have to be a cancer survivor to build something for cancer survivors. You just have to show up and listen. 12. Step three is to tell a story that matches the built in narrative and dreams of that tiny group of people. Context changes everything. A world class violinist playing in a subway gets ignored by the same people who would pay $200 to see him on stage. 13. You cannot make people change their worldview easily. It is far easier to tell people they were right all along than to convince them they were wrong. Meet people where their beliefs already are. 14. Authenticity is overrated. Authenticity is for your friends and family. Consistency is for professionals. Nobody wants their hotel doorman to be authentically having a bad day. They want the promise kept every single time. 15. The last time you were fully authentic was in diapers. Every choice since then has been shaped by how the world responds. That is not fake. That is called being part of civilization. 16. Step four is to spread the word, but not by you spreading it. Your customers spread it. The question is not how do I get the word out. The question is what are the conditions that make my customers want to tell their friends. 17. Status and affiliation drive almost every purchase decision once basic needs are met. When Tom's Shoes put a visible logo on a pair of espadrilles, it gave the buyer a story to tell, and her friends a reason to ask about it, creating tension that drove the next sale. 18. The same idea applied to coffee failed completely. Nobody sees the label on your coffee bag the way they see your shoes. If the system is not built to spark a conversation, the idea will not spread no matter how good the cause is. 19. Step five is the one everyone skips. Show up regularly, consistently, and generously for years to earn permission and enrollment. Most people quit too late, not too soon. Most people should never have started a project that size in the first place. 20. The biggest businesses in the world started in the smallest markets. Airbnb did not begin by trying to take over the travel industry. Find a small problem, make a promise, keep it, and do it again. Follow if you want to see more content on marketing & branding.


Sunday, June 21, 2026

Tesla gigafactory

 

Driving eighty miles per hour past a single building. The horizon refuses to change. This is not a warehouse. It is a thesis statement poured in concrete and steel. For thirty years, the smartest minds on Earth made the same bet. They bet that scale belonged to software. That atoms were slow and bits were fast. That the future would be weightless. We built trillion-dollar empires out of code and convinced ourselves that physical ambition was a relic of the industrial age. Elon Musk made the opposite bet. While the world retreated into the cloud, he anchored his thesis to the ground. He looked at the assembly line and saw the actual product. Not the vehicle. The factory. The machine that builds the machine. Software scales against server capacity. Physical systems scale against thermodynamics, gravity, and human will. This structure is what happens when you apply the compounding logic of silicon directly to atoms. A trillion-dollar supply chain compressed under a single roof. Raw minerals enter one side. Autonomy drives out the other. The critics spent a decade calling this impossible. They were measuring the future with instruments calibrated for the past. Every civilization is defined by what it chose to build at the outer limit of the possible. The pyramids. The cathedrals. The moon landing. Somewhere along the way, we stopped building monuments to human capability and started building apps. This factory is the first physical structure of the 21st century that matches the ambition of anything we built in the 20th. There is a theory that our species has peaked. That we are living through a quiet decline into depleted resources and diminished will. That theory fits comfortably inside a phone screen. It does not survive contact with a building you cannot drive past at eighty miles per hour. We never ran out of future. We just stopped building it.





Monday, June 15, 2026

Space X and the future

"For 50 years they’ve sold us a shrunken future: less energy, fewer children, less ambition, managing the decline cleanly. And then, all of a sudden, the world’s biggest financial asset is a bet on abundance, expansion, and adventure." 



Translated from French
SpaceX closed its first day of trading at $2.1 trillion, +19%. Everyone’s looking at the number. No one’s looking at what it’s actually pricing. Let me tell you what the market just bought, and why I think this company will be worth 30 to 50 trillion in 5 years. First, the symbolism. This IPO is a referendum. On one side, 20 years of talk about degrowth, sobriety, redistribution, the end of history managed by committees. On the other, a man who said “I’m going to make humanity multiplanetary,” whom everyone treated like a clown, and who just created the largest publicly traded company in history starting from a warehouse in El Segundo. The market voted. Wokism had HR departments, SpaceX had rockets. The rockets won. Next, the economic mechanics, because that’s where everyone’s getting it wrong. Analysts value SpaceX as a launch company plus Starlink. It’s like valuing the internet in 1995 based on the fax market. Starship doesn’t reduce the cost per kilo in orbit by 20%, it divides it by 100. And every time in history that an infrastructure cost has been divided by 100, it’s not the existing market that grows, it’s entire industries that are born. The cost of computation divided by 100 gave us the internet, the smartphone, AI. The cost of orbit divided by 100 will give us a complete space economy. Let’s list what becomes profitable when the kilo in orbit costs the price of an airplane ticket. Orbital data centers, with continuous solar power and free cooling, right at the exact moment when AI is exploding terrestrial energy demand. Microgravity manufacturing of semiconductors, optical fibers, printed organs impossible to produce under gravity. Mass orbital tourism, then lunar hotels, which will go from fantasy to business plan exactly like luxury cruises in the 20th century. Point-to-point terrestrial transport, Paris to Tokyo in 40 minutes. The asteroid mining industry, where a single M-class body contains more metals than all humanity has extracted since the Neolithic. And Mars in sight, not as a tourist destination, but as the largest infrastructure project ever undertaken, with all that implies in demand for energy, materials, robotics, AI. SpaceX won’t participate in these markets. SpaceX owns the entry toll to all these markets. It’s AWS, but for civilization. Apple is worth $3.5 trillion selling glass rectangles on a single planet. The first monopoly of access to an infinite frontier at 30 or 50 trillion in 5 years isn’t exuberance, it’s just simple arithmetic on the expansion of the addressable market. And now, the part I like best. This future doesn’t need bureaucrats. There’s no advisory committee in orbit. No Théodule commission on Mars. Every dollar of this new economy will be created by engineers, technicians, welders, pilots, entrepreneurs. The norm-management graduates will have to learn a useful trade, and frankly, that’s excellent news for them too: building is infinitely more fun than controlling. Because that’s the real signal today. For 50 years they’ve sold us a shrunken future: less energy, fewer children, less ambition, managing the decline cleanly. And then, all of a sudden, the world’s biggest financial asset is a bet on abundance, expansion, and adventure. Pessimism just went short on itself. The future will be mega fun. There’ll be hotels with views of Earth, honeymoons in orbit, kids who’ll say “Dad, what was it like before reusable rockets” the way we say “what was it like before the internet.” And somewhere in the 2030s, a human will walk on Mars in a livestream in front of 5 billion people, and on that day no one will remember the name of a single one of its detractors. Buy optimism. It’s still undervalued.


Thursday, June 4, 2026

Innovations Discovered by Mistake

 

https://www.wsj.com/business/us-inventions-mistake-discovery-8d0ff716?mod=hp_listb_pos1

10 Great Innovations That Were Discovered by Mistake

From cornflakes to the pacemaker, some of our most beloved—and useful—products were born of blunders

ET

Illustration of a yellow lightbulb emerging from a bullet casing.
Matt Chase for WSJ

“USA250: The Story of the World’s Greatest Economy” is a yearlong WSJ series examining America’s first 250 years. Read more about it from Editor in Chief Emma Tucker.

Mistakes are in the DNA of the U.S.A.: Christopher Columbus was trying to find a westward route from Europe to Asia when he discovered the New World.

Since then, the U.S. has repeatedly proved itself to be the land of luck. Harnessing happenstance has led to inventions that have changed the world—from extending the lives of cardiac patients to overhauling how humans eat. It even gave bored fingers little air bubbles to pop.

“People underestimate how improbable the improbable is,” says Christian Busch, a University of Southern California business-school professor and the author of “The Serendipity Mindset.”

Call it what you will: chances, providence, fluke, good fortune. For 250 years, it hasn’t been Archimedes in a bathtub, but tinkerers in workshops and scientists in labs, embracing—and capitalizing on—their blunders.

Here are 10 U.S. innovations born of mistakes:


Cornflakes

Vintage advertising for Kellogg's Corn Flakes showing a box of cereal, a bowl of cereal with bananas, a pitcher of milk and two bananas.
Who would have thought that a wheatberry-cooking experiment would change the trajectory of breakfast? Popperfoto/Getty Images

The Battle Creek Sanitarium, a world-renowned health spa in the eponymous Michigan city, drew fans of what today we’d call wellness culture. Dr. John Harvey Kellogg oversaw the facility, which preached exercise, fresh air and eating a healthy diet, which included dried and crumbled grains.

Kellogg and his younger brother, W.K. Kellogg, were experimenting with various ways to cook wheatberries. In 1894, the pair accidentally left a pot of boiled wheat to stand, and it dried out. When W.K. returned, he put the wheat through rollers. Each berry came out as a single large, flat flake that crisped when baked. 

The junior Kellogg later applied that to corn—and changed breakfast forever. In 1906, he launched the Battle Creek Toasted Corn Flake Co.; today you know it as the cereal giant Kellogg.


Implantable pacemaker

Black-and-white photo of Wilson Greatbatch with pacemaker batteries.
Wilson Greatbatch with pacemaker batteries. Division of Rare and Manuscript Collections/Cornell University Library

Wilson Greatbatch saved millions of lives—without ever going to medical school. Once in the late 1950s, while building machinery to record sounds a heart makes, he accidentally used the wrong resistor, but its electrical pulse rate was steady, like a heartbeat.

“I stared at the thing in disbelief and then realized that this was exactly what was needed to drive a heart,” Greatbach wrote in his book “The Making of the Pacemaker.”

At the time, pacemakers existed but were external and huge. Previous ones had to be hand-cranked. His lightbulb moment? Put tiny versions into cardiac patients to regulate heartbeats. The first wholly implantable pacemaker was placed in a dog in 1958 and in a human two years later. 


Microwave

Black-and-white photo of Jackie Copeland demonstrating the Raytheon Radarange’s hamburger cooking abilities.
Jackie Copeland demonstrates the Raytheon Radarange's hamburger cooking abilities in 1946. Bettmann Archive/Getty Images

Maybe Percy Spencer was hungry. Shortly after World War II had ended, the Raytheon engineer had a candy bar in his pocket when he approached a magnetron—and realized his sweet treat was melting. He had discovered that electromagnetic energy could be used to heat food quickly. He tested it on popcorn and eggs.

Early models of what Raytheon called the Radarange were too large and pricey for at-home use. In 1967, a household countertop microwave made its debut; it cost less than $500. The following decade, food manufacturers expanded their product lines to include more microwavable dinners and snacks. Today, almost all U.S. households have at least one microwave, according to the most recent federal data.


Bubble Wrap

Rohn Shellenberger holding up a large sheet of Bubble Wrap.
Sealed Air’s Rohn Shellenberger talks about Bubble Wrap at the company’s plant in Saddle Brook, N.J., in 2010. Christopher Barth/AP

In 1957, Alfred W. Fielding and Marc Chavannes were trying to create a new kind of textured wallpaper by attaching two plastic sheets together, but pockets of air got stuck in between. The textured wall covering wasn’t a hit, but after bit of a do-si-do, they hit on cushioning for packages.

As years went by, the company Fielding and Chavannes founded expanded its wrap options to include a variety of bubble sizes. For those who really love popping the little buggers, you can say a word of thanks to the lucky inventors on Bubble Wrap Appreciation Day on the last Monday of January.


Vulcanized rubber

Black-and-white photo of workers stripping a tire from its mold in a factory in Akron, Ohio.
Workers stripping a tire from its mold in Akron, Ohio, around 1920-30. Gamma-Keystone/Getty Images

Rubber was popular in the early 19th century because it was waterproof and flexible. One problem, though: Untreated rubber becomes brittle when exposed to cold, and tacky and runny when hot. That limited its usefulness in the U.S.—and became Charles Goodyear’s obsession.

In 1839, after years of trying, he cracked the code for the uncrackable after rubber he had treated with sulfur somehow came in contact with a hot stove. When Goodyear examined the sample, he was stunned: Instead of melting, it became sturdy and durable without losing its flexibility and elasticity. Applying heat was counterintuitive, explained Charles Slack, author of “Noble Obsession: Charles Goodyear, Thomas Hancock, and the Race to Unlock the Greatest Industrial Secret of the Nineteenth Century.” The term “vulcanization” comes from Vulcan, the Roman god of fire.


Popsicles

Illustration of a Popsicle advertisement for 5 cents, with the slogan "A drink on a stick."
An 11-year-old’s invention. National Archives

Frank Epperson accidentally hit upon his innovation at the ripe old age of 11. In 1905, after a long day of playing, he left a stirrer in his cup of soda outside overnight. The next morning, with a quick flip upside down, Epperson had a sweet icicle with a built-in handle, which he dubbed the Epsicle.

His friends loved his portmanteaued frozen confection, which he patented in 1924. Epperson later changed the name, at his children’s suggestion, to a Pop’s ‘Sicle, or Popsicle. Later that decade, he sold his rights to Joe Lowe Co., which started to offer a two-stick version during the Great Depression. Popsicle passed through various corporate hands over the decades; Magnum Ice Cream, a Unilever spinoff, now owns it.


Saran Wrap

Packages of Saran Wrap on a grocery store shelf.
From a quirk at Dow Chemical to every kitchen. Alamy

Ralph Wiley was a Dow Chemical scientist for decades, but at the time of his best-known discovery, he was just a college student working there. One day in 1933, he and a colleague noticed that a dry-cleaning agent they were working with had turned the flask white. Researchers wanted to know why but had a hard time scraping it off the flask to study it. That cling—the result of tightly packed molecules—became key.

Say hello to saran. During the early days of World War II, the Army used it as an inexpensive wrap to keep equipment on boats dry. Postwar, the flexible, clinging film became a kitchen favorite, keeping out water and air to keep food fresh and protected.


Saccharin

Boxes of Sweet'N Low zero calorie sweetener stacked at a Costco Wholesale store.
Another quirk, this time at Johns Hopkins, led to this sweetener. Kevin Carter/Getty Images

Constantin Fahlberg’s tasty innovation in 1879 was caused by every mother’s nightmare: not washing your hands before eating. 

The Johns Hopkins University researcher was so engrossed in the lab that he forgot about supper. In a rush to grab a bite, Fahlberg didn’t wash up. When he put a piece of bread in his mouth, it tasted very sweet. He’d inadvertently created a compound from chemicals he’d been working with——and it got on his hand and the bread. Fahlberg stopped eating, raced back to the lab and began tasting the contents of every container. He found the one that “out-sugared sugar,” and then spent months trying to replicate its chemical composition.

Saccharin grew popular during World War I sugar shortages and later became a favorite of dieters.


Scotchgard

Patsy Sherman, co-inventor of Scotchgard, poses with the product and a tennis shoe.
Patsy Sherman, co-inventor of Scotchgard. Stormi Greener/Minneapolis Star Tribune/TNS/Zuma Press

Patsy Sherman, a 3M chemist, had been working on a new type of rubber for the Air Force that could withstand exposure to jet fuel when in 1953, lab worker Joan Mullin accidentally spilled some of Sherman’s sample on her tennis shoes. Mullin tried unsuccessfully to get it off using soap, alcohol and other solvents. 

Sherman saw potential in the sneaker mishap. She, along with her supervisor, Sam Smith, developed the water and stain repellent Scotchgard. It had its debut in 1956, but it had some drawbacks; for instance, it worked well on wools but not on cottons. Scotchgard was perfected by 1960.


Post-it Notes

Black-and-white photo of Spencer Silver, left, and Art Fry, inventors of the Post-it Note, examining a Post-it Note.
3M scientists Spencer Silver and Art Fry with their Post-it invention. 3M

3M scientist Spencer Silver was tasked with creating a tough and strong adhesive for aircraft construction; instead, in 1968, he discovered one that stuck lightly to surfaces and could be easily removed. But he had trouble finding a use for it. Jump-cut to his colleague Art Fry a few years later. That scientist was annoyed that the scraps of paper he used to mark hymns for his church choir would fall out by Sunday.

Fry remembered a talk he had attended about Silver’s light adhesive. He began using it as a hymnal bookmark—and a use was born. 3M employees tested them around the office and adored them. Post-it Notes were introduced in 1980. 

Fun fact: That Post-it Notes were originally yellow was happenstance, too; that’s the color scrap paper the lab next door had available.

Fun lie: The titular characters in the 1997 comedy movie “Romy and Michele’s High School Reunion” claimed they invented the office staple to impress their former classmates.


Eliminating plaque with CAR T cells

  Afshine Emrani MD FACC @afshineemrani I'm a cardiologist. For months I've been telling you that inflammation is the fire behind he...